Project 02
Brand: Virginia Railway Express
Marketing & Engagement Reports
Strategic Marketing, Communications & Audience Engagement
Led the development and execution of VRE’s annual Marketing & Engagement Reports designed to provide executive leadership, board members, and internal staff with a comprehensive overview of agency-wide marketing performance, outreach initiatives, rider engagement strategies, social media analytics, newsletters, microsite performance, influencer partnerships, and brand awareness efforts. The reports highlighted key campaign results, audience growth, and strategic communications initiatives while reinforcing VRE’s evolving brand direction and commitment to rider-focused storytelling.
Deliverables: Printed Annual Reports, Executive & Board Reporting, Social Media Analytics Reports, Campaign Performance Reporting, Newsletter Reporting, Microsite Reporting, Community Outreach Reporting, Influencer Program Reporting, Visual Storytelling, Photography & Creative Direction, Internal Communications Materials, and Data Visualization & Infographics.
