Project 01
Brand: Virginia Railway Express (VRE)
Campaign: WJLA Partnership Campaign
Regional Awareness & Multi-Platform Media Partnership
Led VRE’s strategic media partnership with WJLA/ABC7 focused on increasing regional brand awareness, strengthening commuter visibility, and positioning VRE as a reliable transportation alternative through integrated television, digital, and social media campaigns. The partnership included traffic sponsorships, digital advertising, branded commercial placements, and a five-part video storytelling series featuring executive leadership and key staff members to highlight rider experience, safety, operations, and regional connectivity.
Deliverables: Television Commercials, Traffic Sponsorship Campaigns, Digital Advertising, Executive Video Series, Social Media Campaigns, Creative Direction, Script Development, Media Coordination, Brand Messaging, and Multi-Platform Marketing Assets.
Results: 1.1M+ digital impressions, 34K+ video views, 3,700+ clicks, and expanded regional visibility across broadcast, digital, and social platforms.