Project 07

Brand: Virginia Railway Express (VRE)
Campaign: ABC7 Traffic Sponsorship Campaign

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Prime-Time Broadcast Commercial & Ridership Awareness Campaign

Produced and led the strategic development of VRE’s ABC7 Traffic Sponsorship campaign designed to increase regional brand awareness, position VRE as a smarter alternative to traffic congestion, and convert daily drivers into riders during peak commuting hours. The campaign featured prime-time commercial placements airing daily during the 4–6 AM morning news and traffic reports, aligning VRE messaging directly with commuter decision-making moments when audiences were actively planning their morning travel.

The campaign combined broadcast advertising, traffic sponsorship integrations, and commuter-focused storytelling to reinforce VRE’s value around convenience, time savings, reliability, and quality of life while expanding visibility across the Washington, D.C. region.

Deliverables: Television Commercial Production, Traffic Sponsorship Integration, Creative Direction, Script Development, Media Planning, Commuter Messaging Strategy, Brand Awareness Campaign, and Multi-Platform Marketing Assets.