Project 06

Brand: Virginia Railway Express
Video: Tour de VRE 2023

Tour de VRE was repositioned as a community-focused cycling initiative designed to increase awareness of VRE’s bike-on-train accessibility while supporting fundraising and awareness efforts for triple-negative breast cancer research.

Led the repositioning of Tour de VRE into a more elevated and recognizable VRE sub-brand aligned with the agency’s updated brand direction. The refresh focused on strengthening community engagement, increasing event visibility, and building awareness around VRE’s bike-on-train accessibility through updated creative direction, social media campaigns, event branding, merchandise, and digital storytelling while continuing to support awareness for triple-negative breast cancer research.

Deliverables: Brand Identity Refresh, Creative Direction, Video, Social Media Graphics, Event Branding, Merchandise, Digital Campaign Assets