Project 04
Brand: Virginia Railway Express
Brand Refresh
Comprehensive visual identity refresh and brand system modernization designed to strengthen recognition, improve consistency, and align all communications with VRE’s evolving brand direction.
Led the strategic rollout and implementation of VRE’s brand refresh initiative focused on modernizing the agency’s visual identity, refining the VRE logo system, strengthening brand consistency, and creating a more recognizable public-facing presence across digital, print, social media, presentations, signage, and marketing campaigns. The refresh introduced updated typography, graphic systems, photography direction, sub-brand alignment, and branded templates designed to create a cohesive and scalable communications framework across the organization.
Deliverables: Logo Refinement, Brand Guidelines, Typography System, Graphic System Development, Social Media Templates, Presentation Templates, Photography Direction, Sub-Brand Alignment, Marketing Collateral, Digital Assets, Merchandise Concepts, and Brand Implementation Standards.
