Project 05
Brand: Virginia Railway Express
Campaign: VRE Forward
Led the strategy and development of a video series introducing VRE’s new CEO as part of a broader organizational repositioning effort focused on strengthening rider engagement and modernizing brand communication.
This video series was created to introduce VRE’s new CEO while supporting a broader organizational repositioning effort. The content was designed to humanize leadership, strengthen rider connection, and communicate a forward looking vision for the brand. From concept development to storytelling strategy, the project blended executive messaging with a more modern and approachable digital presence.
Deliverables: Campaign Strategy, Scriptwriting, Video Segment Production, Executive Storytelling
Bucket Questions with CEO Katie Choe
A lighter, more playful installment in the 4-part CEO introduction series, designed to humanize leadership and showcase personality beyond traditional messaging.
Watch the full 4-part series or explore individual videos from the campaign.